Wednesday, June 13, 2012
Korean Food Festival
Patrons can enjoy tasty Korean dishes and at the same time stand a chance to win two tickets to South Korea. FOR those who love Korean cuisine, catch the Korean Food Fair 2012 at Isetan outlets. Isetan of Japan Sdn Bhd invites patrons to sample the exotic tastes of Korean food, beverages and snacks at its supermarkets in Suria KLCC, Lot 10 and One Utama shopping mall.
The event is jointly organised by Isetan of Japan Sdn Bhd, KMT Trading Sdn Bhd and Korea National Tourism Organisation. As you enter the supermarket, you will be warmly greeted by a group of pretty ladies in colourful hanbok, a Korean traditional dress. You will hear them say anyong haseyo (hello) as you step in and kamsa hamnida (thank you) as you leave.
Patrons stand a chance to win two tickets to South Korea when they spend more than RM100 in a single receipt. Isetan of Japan Sdn Bhd managing director Nobuharu Tutani said, "This marked the 15th year of the event and we are proud to once again share the exotic Korean fare with Malaysians." "This year's promotion is special as we have six Korean chefs joining us to showcase their authentic dishes.
"On top of that, the market also features a famous Korean modern restaurant called School Food." said Tutani. School Food, he said, serves an array of traditional Korean cuisine including mari kimbab, jigae ramen, topokki, soup and other delicious dishes. KMT Trading Sdn Bhd managing director Matthew Lee said: "Over the past decade, we have been the provider of quality Korean food and beverage products in Malaysia.
"This year, we are expecting about 80,000 visitors in this 12-day event," Lee said after the launch of the food fair at Isetan KLCC recently. Other kiosks available are Anbokja which offers handmade traditional Korean snacks and Cheung Nyeon Uh-Mook, offering a variety of ondane (fish cakes). The main highlight at the Anbokja is the popular rice snack called gangjeong. It is a sweet and hollow puff made from glutinous, rice flour and coated in honey, roasted peanuts, almond, pumpkin seed and raisin.
Other snacks available here are brown shimeji mushroom, mini king's oyster mushroom and golden enoki mushroom. The Cheung Nyeon Uh-Mook kiosk offers "live-kitchen" concept where the chef is ever ready to prepare the guests' orders on the spot, so that the fish cakes are freshly served. Among the items in the menu are delicious hawker food like crab uh-mook, cheese uh-mook, kimchi uh-mook, vegetable uh-mook and king sausage uh-mook. Other fresh food that customers can look forward to are poggy kimchi, seasoned green pepper and seasoned cuttlefish slice.
Another not to be missed dish is Korean ais kacang called patbingsu. Slightly similar to Malaysian dessert air batu campur, it is an ice-blended drink with a mixture of rice cake, red bean, fruit cocktail and jelly with chocolate, strawberry and milk syrups. Dozens of Korean-made products that will be featured throughout the event are fresh ginseng, which is the best choice in preparing samgyetang (ginseng chicken soup); organic pure green tea, mukkoli (Korean rice wine) and Korean instant noodle nong shim shin ramyun, among others.
Also present at the launch were the Korean Embassy first secretary and consul Jo Won Gab, second secretary Chung Chi Won, Tourism Malaysia to Minister of Tourism and Korea adviser Lee Jin Bok and Korea National Tourism Organisation managing director Yun Jae Jin. The Korean Food Festival 2012 ends on June 12.