Korea's Ministry of Culture, Sports, and Tourism held a survey about the '2nd Korean wave and image of Korea' in October and November for 3600 people in 9 countries (China, Japan, Taiwan, Thailand, US, Brazil, France, UK, and Russia). The first thing that comes up in the mind of foreigners is Korean cuisine. The second is Korean dramas, third is K-pop and electronics. Of course, there are differences between regions. In Asia, Drama and K-pop was popular. In the Americas, Korean cuisine and electronic products was well-known. In Europe, the Korean War and electronic products was what foreigners thought of. Korean food and cultural assets of Korea will act as the cornerstone for promoting Korea, a small, yet a strong country.