The streets of Harajuku in are filled with K-Pop merchandise. One clothing store was playing 2NE1's "I Love You" and in the middle of Shibuya, was a trailer that announced 2AM's new upcoming album. At Tower Records in Shibuya, the 'K-POP LOVERS' campaign was still going on. Tower Records released a total of 31 charts for the year of 2012, including genres such as K-Pop, J-pop, and Classical music. Tower Records commented, that in 2012, K-pop advanced not only in Japan and other parts of Asia, but all across the globe. Concerts were held all over America and Europe, and the popularity of the artists’ has increased. There were even records by many Korean newbies who are not yet famous in Korea. It is clear that Japan's passion towards K-pop had not died down just yet.