Monday, January 14, 2013

Can the Girls’ Generation Challenge Psy?

The inescapable pop song “Gangnam Style” is the most-watched YouTube video ever. But PSY, the man behind the horsey dance, is now sharing the YouTube chart stage with his fellow South Korean pop stars, big names in the “K-Pop”. The Girls’ Generation released a new album in Korea at the beginning of this year. Its catchy, multi-genre, Korean-language title track, ”I Got a Boy,” has garnered more than 25 million views since Dec. 31. On the YouTube music charts, the song is at No. 2 behind, “Gangnam Style.” The group is listed on Billboard’s K-Pop Hot 100 at No. 1. Not that being lumped in with PSY is all a bad thing. K-Pop is not a zero-sum game, after all. PSY’s success has been good for Girls’ Generation. Pop songs in other languages are novelties for American listeners, but PSY showed that the unfamiliarity doesn’t have to hold an artist back. Gangnam Style helped open the door, but did it affect how we approach our music? No. If anything, it just proves that music is universal.

No comments:

Post a Comment